The term "car buyers" refers to individuals or groups that are in the market for purchasing a new or used car. These people have made the decision to invest in transportation and are actively searching for, researching, and comparing different makes, models, and dealerships in order to find the best option that meets their needs and budget. Car buyers can be categorized into various groups such as first-time buyers, luxury car enthusiasts, families looking for a practical vehicle, or individuals seeking a specific type of fuel efficiency.